In the winter of 1965, the XP-836 project turned out a proto type car based on some cobbled up Chevy IIs. While crude, the new Chevrolet was shaping up to run well along side Ford's Pony car. Now named the "Panther", the project and the proto-types were written about in great length by the automotive press with all the excitement of a pending rivalry with the Mustang.
Now branded with the "Panther" script and leaping-cat emblems similar to that used by Jaguar, the proto-types advanced with an outward confidence that Chevrolet's sleek new cat would be chasing down the Mustang. By early 1966, Ralph Nader was doing a hatchet job on the Corvair, and GM management sought to tone-down the image of their new car in hopes of not drawing the attention of safety crusaders with the aggressive "Panther" name.
Seeking a "clammier" image for the new car, the marketing department looked to their current line of Chevrolet monikers, the Corvair, Corvette, Chevelle, and Chevy II for inspiration. Desiring another "C" name brand, merchandising manager Bob Lund and GM Car & Truck Group vice-president Ed Rollert poured through French and Spanish dictionaries and came up with "Camaro". Meaning, "warm friend", the new name offered GM an excellent label to compliment the current Chevrolet line and introduce their new car with a much tamer image.
Though the "Camaro" name was replacing the various project names the car had been developed under, outside the company some controversy over the meaning of the new name was causing a potential image problem for the new car. In an unprecedented national conference call with some 200 journalists, GM released the " warm & friendly" Camaro name to the public ahead of the cars introduction to dealer showrooms. The effort was successful in quashing any "image killing" interpretations of the new Camaro moniker.
In 1967, amidst the phenomenal success of the Ford Mustang, General Motors pulled off a sensational introduction of the Chevrolet Camaro by delivering over 212,000 units to dealer showrooms that year. Keeping in fashion with the Mustang formula, the Camaro was offered with a laundry list of options at both the factory and dealer level. Camaro customers could custom build their own car with a host of options previously only available on Chevrolet's higher-line models.
